Asset management firm Invesco has acquired Jemstep, an advisor-focused digital advice platform, for an undisclosed sum.
The Jemstep platform provides wealth management home offices and their advisors with a full suite of technology solutions that are highly flexible, customizable and easily integrated into existing systems.
It allows advisors to engage with clients by offering a flexible platform that enables investors to access professional advice online through advisor-selected, customized asset allocations.
Using Jemstep, Invesco will focus on market-cap weighted indexing as well as provide investors access to a variety of professionally selected investment options across mutual funds and ETFs.
Additionally, the platform will deliver home offices new and differentiated insights to help track advisor progress, view client data in aggregate, enhance portfolio management offerings and services as well as manage risk.
Invesco added that it will deploy over 300 sales and service people to work with advisors and home offices to implement the technology. Financial terms of the transaction were not disclosed.
Invesco CEO and president Martin Flanagan said:"Jemstep’s proven platform enhances our ability to help advisors grow their business and by seeking to deliver superior client experiences in a rapidly evolving market environment."
Jemstep president Simon Roy said:"This includes helping them grow their business by gaining access to new markets or expanding access to current ones while also helping them meet their clients’ needs."
Invesco head of distribution for North America Peter Intraligi said: "The Invesco Jemstep combination is unique in that it will unite world-class investment management capabilities, Silicon Valley technology and expert human advice to deliver a comprehensive digital solution.
"We will deploy our industry-leading home office and field sales support in the US to ensure that advisors realize the value of incorporating a digital solution into their practices."