Tech firm Hubwise has unveiled a new white labelled investment platform, called Portfolio, in the UK.

The newly launched wealth platform will allow advisers to combine trading, administration, custody and model unitisation.

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The platform is designed to simplify and de-risk the operating models of discretionary wealth managers and full service stockbrokers, the company said.

The platform eliminates the need of maintaining separate solutions for individual services and enables the advisers to maintain whole private client-book on a single platform.

The platform also offers access to ETF trading, global trading, custody across global markets and wide range of product wrappers like GIA, ISA, SIPP and offshore bonds.

Portfolio also assists wealth managers in maintaining their risk-rated model portfolios combined into a unitised fund (OEIC) structure. Unitisation of model portfolios removes regular maintenance of models, client rebalancing and forms a simplistic operating model.

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Commenting on the launch, Hubwise CEO Angus Macdonald said: “Up until now, there hasn’t been one single place where wealth managers can go for everything, so they’ve had to buy separate solutions to solve a number of different requirements.

“With Portfolio, we’ve created one comprehensive platform which offers trading, administration, custody and model unitisation. Other providers can provide administration and custody, and sometimes with trading, but we are unique in combining these core services together with full responsibility for CASS compliance and the unitisation of their model portfolio range.”