British banking giant HSBC appointed Philip Kunz as its new head of global private banking for South East Asia.

Kunz is joining HSBC from UBS where he most recently served as COO of wealth management in Singapore. He moved to UBS in 2010 from HSBC.

In the new role, Kunz will be based in Singapore and will focus on implementing private banking strategies of HSBC across South East Asia.

He will be working closely with HSBC CEO Singapore Tony Cripps and HSBC Asia-Pacific regional head of global private banking Tan Siew Meng, the bank said.

Commenting on the appointment Tan said: “I am delighted to welcome Philip back to HSBC to lead the private banking business and serve our clients in South East Asia.”

Cripps said: “As the regional wealth hub for ASEAN and a leading booking centre internationally for High Net worth Individuals (HNWI), Singapore is a strategically important beachhead for wealth in the region.”

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“With Philip’s deep knowledge of client needs in ASEAN, I look forward to working with him to continue growing our business and deepening client relationships across the region.”