The European Fund and Asset Management Association (EFAMA) has appointed Gabriela Diezhandino as director of its newly created Public Policy Department.

In her new role, Diezhandino will be responsible for strengthening political and public support for EFAMA’s issues and priorities, ensuring that the industry retains a strong voice and positive representation.

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In addition, she will also develop the best possible political framework within which EFAMA’s members operate by working together with EFAMA’s director general, the other two Directors, EFAMA members and industry representatives to identify, pinpoint and develop industry priorities and policies.

Prior to joining EFAMA, Diezhandino worked with Insurance Europe, where she served as head of public affairs for seven years.

The new public policy department will work together with EFAMA’s other two specialist divisions namely the Economics and Research, led by Bernard Delbecque and Regulatory Policy, headed by Vincent Ingham.

The department will also be responsible for engaging in a constructive dialogue with policy and decision makers to promote EFAMA’s legislative agenda and the views of its members.

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Peter De Proft, director general of EFAMA, said: "The creation of this new role is proof positive of our commitment to engaging constructively with law-makers, and is a particularly important and strategic move for us in the context of the newly elected European Commission and Parliament.

"Gabriela will play a key role in making sure that we meet our stated intention to provide leadership and play an enhanced collaborative role with legislators and regulators," Proft added.