Scotiabank has said that HollisWealth will officially replace DundeeWealth as the brand effective immediately.

The HollisWealth advisor network was acquired by Scotiabank on 1 February 2011. At that time, Scotiabank and Dundee Corporation entered into several agreements regarding the trademarks used by the businesses.

One of these agreements licensed the use of the DundeeWealth trademark to Scotiabank for three years. This license expires on 1 February 2014. The trademark previously used by the business is being replaced with the HollisWealth brand.

Tuula Jalasjaa, managing director and head of the HollisWealth retail advisor network, said: "For the first time, our independent advisory network will enjoy a unique position in the marketplace with a distinct identity and a strong, visible brand that’s backed by Canada’s most international bank."

"The speaker series focuses on the need for all Canadians to integrate long-term care into their financial plans. We look forward to continuing to deliver holistic financial planning and advice to our clients under the new HollisWealth banner," Jalasjaa added.