German banking group Deutsche Bank has tapped Symphony to allow its employees to communicate to clients through WhatsApp messages.
The Symphony Connect Solution integrates WhatsApp into the bank’s communication channels with clients.
With Symphony, the bank can interact with clients anytime, anywhere while meeting security norms including surveillance and data retention.
Deutsche Bank chief technology, data and innovation officer Bernd Leukert said: “An important part of our technology strategy is to enable our people to securely meet our clients at a time and place of their choice, and bringing together Symphony and WhatsApp is a truly innovative way to do so.”
The move, which comes amid the Covid-19 crisis, expands the bank’s diversification of its client interaction platforms apart from traditional methods such as email and telephone calls.
It follows the launch of WeChat through Symphony last year.
Deutsche Bank, a founding consortium member of Symphony, supported an alliance between Symphony and Tencent to connect its internal Symphony users to WeChat.
Deutsche Bank head of the Corporate Bank Stefan Hoops said: “Our existing and potential clients want to discuss their options with us.
“The integration of WhatsApp with Symphony means we, and other businesses in the bank, can make interactions with our clients even easier when they need us most.”
In a key development, earlier this month, Deutsche Bank announced plans to create a new international private bank by integrating its wealth management and its international private and commercial business units.