Credit Suisse has become a partner of the Swiss Football League and title sponsor of the Super League, replacing Raiffeisen Group that has been sponsoring the league for eight years.
The top tier of the Swiss football league will be called ‘Credit Suisse Super League’ from next season.
This new development follows a four-year deal signed between Credit Suisse and Ringier Sports, the exclusive marketer of central marketing rights for the league.
As part of the agreement, the investment bank’s name will appear in the names of the different leagues, on the advertising banners in stadiums, and on the clubs’ jerseys in the Super League.
The company expects to reveal the Super League’s new look as well as information on how Credit Suisse clients and employees can benefit from the partnership before the start of the next season.
Credit Suisse Switzerland CEO André Helfenstein said: “This move fits seamlessly with our sponsorship of the Swiss Football Association over many years and it underscores our commitment to football, to sport and to Switzerland. With this new partnership, we are making a further contribution to the promotion of football at the highest level – and also at grass-roots level.”
Ringier Sports board of directors chairman Marc Walder said that Credit Suisse is complementing its longstanding commitment to Swiss football through the alliance.
He added: “I would like to thank Credit Suisse for its valuable commitment – especially now, as clubs, leagues, and associations are facing immense economic challenges due to the pandemic.”
Last year, Foreign exchange services provider Argentex signed a partnership with the Professional Cricketers’ Assocation, the representative body for current and past first-class cricketers in England.