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February 12, 2014updated 04 Apr 2017 2:31pm

Credit Suisse publishes fourth annual Emerging Markets Consumer Survey

The Credit Suisse Research Institute has published its fourth annual Emerging Consumer Survey - a detailed study profiling consumer sentiment and its drivers across the emerging world against the current backdrop of investor scrutiny of emerging markets, this study provides a timely insight regarding the sentiments and consumption patterns amongst emerging consumers and their role in driving global growth.

By Verdict Staff

The Credit Suisse Research Institute has published its fourth annual Emerging Consumer Survey – a detailed study profiling consumer sentiment and its drivers across the emerging world against the current backdrop of investor scrutiny of emerging markets, this study provides a timely insight regarding the sentiments and consumption patterns amongst emerging consumers and their role in driving global growth.

To undertake the project, Credit Suisse has again partnered with global market research firm Nielsen to conduct nearly 16,000 face-to-face interviews with consumers across nine economies. These include: Brazil, China, India, Indonesia, Russia, Saudi Arabia, Turkey South Africa and, for the first time, Mexico as it progresses its reform agenda.

The research is unique in benchmarking consumer behavior across these countries in a consistent and detailed manner; posing more than 120 questions to help establish a detailed profile of consumers’ spending habits, future intentions, and the factors that influence them.

Stefano Natella, global co-head Securities and Analytics Research at Credit Suisse, said: "Our survey provides a unique and detailed analysis of consumer sentiment in the emerging world. While many are actively scrutinizing the macro outlook for emerging markets amidst the current volatility, the granular bottom-up analysis in our survey provides a reminder of how mismatched top-down views alone can potentially be. Understanding them both is key for both companies and investors."

Giles Keating, global head of Research for Private Banking and Wealth Management, Credit Suisse, said: "The survey is particularly timely given the currency and stock market pressures some of the Emerging Markets surveyed are currently experiencing. Against this backdrop, having a detailed analysis of consumer sentiment on the ground in important markets ranging from China to Mexico provides information that is not accessible anywhere else about the drivers of local consumption. The analysis delivered in this report and the accompanying Emerging Consumer Databook underlines the ambition of the Credit Suisse Research Institute to provide our clients unique and proprietary insights to assist their investment and corporate strategies. The survey builds upon the Research Institute’s detailed knowledge of trends in emerging markets and follows our recent study on Latin America, "The Long Road"."

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