Third Financial (Third) has integrated with Wealth Dynamix (WDX) as part of its ongoing push to combat fragmented technology in the wealth management and advisory business.

Because of the two-way connectivity between Third and CLMi, WDX’s client lifecycle management software, the two platforms work as one coherent entity, freeing discretionary wealth managers’ time to spend to their customers.

Wealth managers that use CLMi may now access the whole Third Financial investment platform, including full-market asset coverage, custody and asset servicing, and an extensive suite of portfolio management features.

The connection expands the Third platform’s flexibility even more.

In addition, the collaboration with WDX is the most recent example of Third’s efforts to assist wealth managers and financial advisers in simplifying and scaling their operations.

Third recently announced a number of market-leading platform connectors with other IFA and wealth management solutions.

Whitman Asset Management (Whitman) is a third client who strongly supports the connection with CLMi.

“Leveraging off Third’s partnership with WDX is an essential differentiator for any growing business to attract talented Investment Managers, and scale in the most efficient and intelligent way in an increasingly homogeneous industry,” said Araminta Le Flufy, CEO of Whitman.

‘’Whitman is delighted to be pioneering CLMi with other Third clients.”

Ian Partington, group chief executive officer at Third Financial commented: “Firms see Third’s platform as the beating heart of their investment operations.

“At a time where many are facing increased pressure on margins, it’s crucial we enable frictionless communication between our services and other software applications. Such integrations help improve client engagement, driving increased revenues while minimising costs via the avoidance of dual keying.”

Gary Linieres, chief executive of Wealth Dynamix, added: “This is the first integration of its kind in the UK providing discretionary wealth managers with a turnkey solution which enables them to seamlessly manage both their business and their clients via a single platform. The partnership therefore eliminates operational inefficiencies on the one hand and provides the highest levels of client service on the other.”