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January 29, 2020

Hightower reveals new brand image

By Asena Degirmenci

Hightower has revealed a new brand image and tagline for the company, which includes a multi-coloured logo and message – ‘well-th. rebalanced’. The change is meant to represent the firm’s collective energy and focus on holistic wellness for both clients and close-knit adviser community.

The brand image was created over six months, with more than 40 Hightower employees, advisers and stakeholders attending brainstorming sessions.

Wealth management firm Hightower was founded to provide a client-centric approach to wealth management. The new message is built on creating a community where there is potential for everyone, listening and empathy and offering holistic life coaching through seminal resources and tools.

The new logo’s colourful line design also represents the firm’s diverse community.

Hightower provides an integrated adviser platform, including technology, compliance, accounting, payroll, human resources and investment research/due diligence and marketing services.

Advisory groups that partner with Hightower also gain access to business development consulting, economies of scale, deep industry relationships and a supportive adviser community.

The new branding comes after a year of growth a change for the firm.

Hightower chief marketing officer, Abby Salameh, said: We believe that the definition of ‘wealth’ must expand to include more than just a measure of a person’s financial success. Our new brand message – ‘well-th. rebalanced.’ – is directly aligned with our mission to help clients achieve wellness in all aspects of their lives.

“There are so many ways to be ‘well-thy:’ in our relationships, in our physical health, in our emotional lives, and yes, in our finances. All of these things are interconnected, and our new look and feel is designed to reflect that complex synergy”.

Hightower CEO, Bob Oros, said: “We are passionate about helping investors achieve their personal definition of ‘well-th’ by giving advisers the resources and space to care for their clients in their own distinctive ways.

“This new branding reflects our efforts to create a community in which advisers of all stripes can feel supported – in business, operations and more – to grow their practices and devote more time and energy into nurturing client relationships”.

Oros joined in January 2019 and spent the next 12 months building out the firm’s management team and overseeing four large M&A transactions, including Green Square Wealth Management ($2.6bn in assets under administration, or AUA), LourdMurray ($4.8bn AUA), Lexington Wealth Management ($1bn AUA) and Schultz Collins ($1bn AUA).

Since December 2019, Hightower’s assets under administration (AUA) were approximately $87.4bn and its assets under management (AUM) were $57.4bn.

The company grew 9.6% in 2019 – up from 8% in 2018.

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