Citizens Bank has signed an agreement with California-based robo-adviser SigFig to offer digital investing capabilities to consumers as part of its growing wealth management platform.
The digital investment service, which is expected to be launched in early 2017, will be offered through the bank’s affiliate Citizens Investment Services.
Under the agreement, the service will integrated with the bank’s online banking platform. The service will complement the advice-based services currently available from Citizens Investment Services financial consultants.
With this capability, Citizens’ customers will be able to easily identify investment strategies that can be funded with an existing bank or brokerage account.
Citizens Financial Group chairman and CEO Bruce Van Saun said: “Citizens is committed to leveraging innovative digital technologies that create better end-to-end experiences in the areas that matter most to our customers.
“We believe our focus on continuing to thoughtfully integrate digital technologies into our overall suite of financial products and services will drive greater value for customers by providing clear information, on-demand access and even greater personalization.”
Citizens Bank wealth management president John Bahnken said: “By introducing this digitally-driven platform, we are creating an investing experience that meets a wide range of client preferences and goals – from those who are just starting to invest to those who simply prefer to manage some or all of their investing with the assistance of digital.
“The service will bring together the efficiencies of SigFig’s technology with the capabilities and insights of Citizens wealth management to deliver uniquely tailored investment strategies to each of Citizens’ client segments.”