Citibank (China) has introduced Voice Biometrics authentication in a bid to accelerate verification processes when customers reach out to the banks service hotline officer.

The deployment of this technology, which uses voice as password, is expected to improve customer experience by eliminating the need to remember complicated passwords or answer several personal questions to confirm their identity.

The firm claimed that it is the first bank to adopt broadly free-speech voiceprint authentication technology in China.

Citi China country business manager of global consumer banking Darren Buckley said: “Citi has a history of exploring client centred innovation and technologies that enhance convenience and flexibility for our customers, so we are very pleased to launch Voice Biometric authentication as our latest innovation to enhance the banking experience of our client’s in China, one of our most important global consumer banking growth markets.”

This Voice Biometrics authentication system has already been introduced in multiple countries in the Asia Pacific region with a customer base of around 4.48 million people.

Voice Biometrics utilises customer’s voiceprint, which is unique just as a person’s fingerprint, to verify an individual.

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By GlobalData

The technology is less intrusive compared to other latest authentication processes as well as offers higher level of security to protect customer’s personal identity.

The customers of Citi China can call the Citiphone to enroll for Voice Biometrics authentication, following which the customer’s voice will be recorded while they are speaking with an officer.

This voiceprint will be saved securely and will be used to verify the customer identify in subsequent calls.

Furthermore, the verification process will also be completed automatically within 15 seconds, compared to the current 45 seconds authentication method.