Charles Stanley Direct has upgraded its mobile app by adding biometric authentication feature.

The revamped app will enable Android, iPhone and iPad users to sign up through face or fingerprint authentication, thereby offering instant access to their accounts.

Through the upgraded app, users will be able to trade in more than 4,000 funds.

Charles Stanley Direct managing director Magnus Wheatley said: “I’ve been struck by the reality that many younger investors will have only ever accessed investment via an App, not even using a website.

“The pace of change is rapid, but more importantly the way that this technology is changing the way we interact with our investments, making them more accessible and familiar, is a game changing opportunity. Charles Stanley Direct is investing more in this technology and we will be announcing some exciting updates later in the year.”

The upgrades were overseen by Charles Stanley digital manager Biran Patel.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“My task was to make it ‘insanely simple to invest’ via the app and this has been the focus of our delivery. Of course, simple to use is not simple to build and it was challenging to integrate across our systems. I’m pleased with the result. The stability of the build and the user experience (UX) is very strong and I think we have delivered as tasked,” Patel noted.