Jump, a provider of AI solutions for financial advisors, has established a partnership with Cetera Financial Group.

This collaboration will integrate Jump’s AI-powered meeting assistant into Cetera’s operations, facilitating scalable growth and improving compliance across the organisation.

The AI platform automates essential tasks such as meeting documentation, customer relationship management (CRM) updates, compliance logging, and follow-up workflows.

This automation allows financial professionals to concentrate on client engagement and business outcomes.

Cetera digital solutions head Garrett Beam said: “Advisors rely on Cetera for technology that helps their business function more efficiently while supporting growth and an exceptional client experience.

“Our size and scale allow us to identify solutions that can strengthen our enterprise infrastructure in service of our advisors.”

In the wealth management sector, AI has emerged as a critical differentiator, with 85% of advisors indicating they have secured new clients due to competitors’ outdated technology, according to Jump.

Advisors utilising Jump’s platform can save between one to three hours each workday by reducing administrative tasks, allowing them to focus on timely client follow-ups and enhanced service quality.

Additionally, Jump’s ability to capture and structure data from client meetings in real time equips Cetera with insights that support informed decision-making, compliance, and overall growth.

This automation not only improves the client experience but also increases advisor productivity, addressing the pressures firms face to expand their client base while adhering to evolving regulations.

Jump CEO and co-founder Parker Ence said: “AI for advisors has gone from a novelty to a nice-to-have to a must-have over the past 12 months for firms that want to stay competitive.

“We built Jump from the ground up to support not only individual advisors, but also the security, compliance and data needs of enterprises such as Cetera.”

In February this year, Jump raised $20m in its Series A financing round to enhance its mission of empowering advisors and clients in the AI era.