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December 6, 2021

Broadridge hires global chief marketing officer

By Patrick Brusnahan

Broadridge Financial Solutions has appointed Dipti Kachru has global chief marketing officer.

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Kachru will be responsible for all aspects of Broadridge’s global marketing organisation. This includes brand and digital identity, product positioning, lead generation and also thought leadership.

In addition, she will focus on driving measurable growth, building Broadridge as a global brand, expanding client relationships, and supporting revenue growth ambitions.

She will be a member of the executive leadership team and be based in New York.

Kachru joins from JPMorgan where she serves as chief marketing officer for the wealth management division. She can be credited with launching the JPMorgan Wealth Management brand

“Dipti is a modern, client-centric marketer with significant experience in financial services,” said Chris Perry, president of Broadridge. “Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience. We are also thrilled to welcome a purpose-driven leader who is deeply committed to developing talent and making our industry more inclusive.”

“Broadridge is an industry leading fintech with outsized impact across the entire financial services ecosystem, and I look forward to contributing to the momentum that is propelling the company and the industry forward,” added Kachru. “In addition to the business opportunity, I am inspired by the leadership team and company culture, especially its focus on corporate governance, driving digital transformation, and making a difference for clients, investors, associates and their communities.”

Free Whitepaper
img

Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction.   As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated  enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales  intelligence program and KPIs to measure the success of such programs.   The white paper covers:
  • Changing B2B sales landscape and new challenges for sales executives
  • Key elements of sales intelligence program
  • How can sales intelligence benefit sales & marketing?
  • What are the must-have KPI’s to measure the success of sales intelligence programs?
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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