The hiring was a part of the banks’ aim to enhance the value of services it offers to its preferred customers – those with investable assets of US$50,000 to US$250,000.
The services provided by BofA’s financial solutions advisors will include financial solutions and guidance to the customers to help them manage their banking and investment needs and stay in better control of their finances.
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Dean Athanasia, a preferred and small business banking executive at Bank of America said that by increasing the number of financial solutions advisors in banking centers and in the Merrill Edge Advisory Center, customers will have access to best-in-class banking and investment solutions.
BofA has increased the number of financial solutions advisors nationally with 27 advisors in the Southeast, 80 advisors in California and Nevada, and 40 advisors in the mid-Atlantic region, taking the total count of the advisor force to more than 1,200.
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