BetaSmartz, a Singapore-based business-to-business automated investment platform, has expanded its presence in Asia with the opening of a new office in Hong Kong.

The company offers hybrid digital investment or robo advice, which combines automated and face-to-face financial advice.

The new Hong Kong office, which will run sales and service, will help firms seeking sophisticated robo-advice solutions to launch or extend their businesses in Asia.

BetaSmartz managing director for Asia Zak Allom said this model had been well received since its launch in 2015, with several clients now live including two in the US.

Allom added: “BetaSmartz is much more than a sexy front end with limited, prescriptive ETF portfolios behind it. Every BetaSmartz investor’s plan is uniquely customised using artificial intelligence, deep data and machine learning. We work with individuals and their advisers, giving clients of every size access to advice and products that were previously only available to ultra-high net worth and institutions.”

BetaSmartz founder John James said: “Accessing sound financial advice here can be challenging if you have less than a million US dollars. Our digital advice platform enables banks and wealth managers to maintain their roles as the key relationship holder in delivering advice across their whole client base.”