Barclays has launched its new Planning and Advice service, an initiative designed to provide Premier customers with enhanced access to professional financial experts and wealth management tools.
Targeted at individuals with a minimum of £150,000 ($203,850.75) to invest, the service pairs clients with dedicated wealth managers to build long-term financial confidence.
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The process begins with a comprehensive financial review at no upfront cost, with fees only applied if a customer chooses to proceed with the formal advice.
Once a personalised investment plan is established, customers receive continuous support to adapt their strategies as their life stages evolve.
The introduction of the service follows Barclays research identifying a significant “disconnect” between saving and long-term planning.
While 90% of individuals with over £150,000 in assets actively save, 22% report having no specific financial goals.
The data further reveals that many are currently relying on unregulated sources for guidance, including online forums, AI tools, and social circles.
Functionality for the new service is integrated into the Barclays App through a dedicated Wealth Hub, allowing customers to monitor their progress and schedule check-ins with their advisors either online or in person.
This launch coincides with broader updates to the Barclays Premier offering, including a new offset mortgage priced 0.15% lower than standard equivalents and the recent introduction of enhanced-rate savings products.
To ensure broader support, Barclays continues to offer free financial guidance through Premier Financial Guides to all Premier members, regardless of their total savings.
This guidance covers holistic planning for major life events like retirement or home buying and does not require a minimum investment.
To maintain Premier status, customers must meet specific criteria, such as an annual gross income of at least £75,000 or holding £100,000 in qualifying Barclays savings or investments.
Barclays UK CEO Vim Maru said: “We have an ambition to be the Premier bank of choice for UK customers. As financial decisions become more complex, we’re supporting them to grow and protect their wealth with the new Planning and Advice service, exclusive Premier rates on mortgages and savings, personalised financial guidance and everyday benefits.”
Barclays Private Banking and Wealth Management CEO Sasha Wiggins added: “Our new Planning and Advice service will help more people access the expert support and tools they need, providing them with greater clarity and confidence that they are meeting their financial goals.”
