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March 27, 2012updated 04 Apr 2017 3:42pm

Barclays opens new client experience portal

The Little Book of Wonders offers 16 lifestyle sections such as sport, philanthropy, literature and style and will offer events such as an evening at Sir Terence Conrans apartment hearing about commissioning a dream home. Barclays says that the service will give clients ideas, presenting them with a calendar of events available on certain dates that they will be able to choose from.

By Thomas McMahon

Barclays has introduced an online portal offering HNW clients events and experiences to enjoy in their time off.

The ‘Little Book of Wonders’ offers 16 lifestyle sections such as sport, philanthropy, literature and style and will offer events such as an evening at Sir Terence Conran’s apartment hearing about commissioning a dream home.

Barclays says that the service will give clients ideas, presenting them with a calendar of events available on certain dates that they will be able to choose from.

David Hughes, head of affinity partnerships at Barclays, said: “Little Book of Wonders, which can be accessed across the digital spectrum, does the thinking for clients, enabling them to use the ‘in-between minutes’ to enter the portal and access a curated world of events and experiences that is exclusive to them.”

A spokesman said this is different from the service offered by other banks, which is based on the banks marketing events organized by brands to their clients.

Unlike concierge services, the spokesman continued, the service does not make bookings on the client’s behalf, but presents clients with ideas.

The portal also contains editorial content from a team of experienced lifestyle writers.

 

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