Barclays has introduced an online portal offering HNW clients
events and experiences to enjoy in their time off.
The ‘Little Book of Wonders’ offers 16 lifestyle sections such
as sport, philanthropy, literature and style and will offer events
such as an evening at Sir Terence Conran’s apartment hearing about
commissioning a dream home.
Go deeper with GlobalData
Barclays says that the service will give clients ideas,
presenting them with a calendar of events available on certain
dates that they will be able to choose from.
David Hughes, head of affinity partnerships at Barclays, said:
“Little Book of Wonders, which can be accessed across the digital
spectrum, does the thinking for clients, enabling them to use the
‘in-between minutes’ to enter the portal and access a curated world
of events and experiences that is exclusive to them.”
A spokesman said this is different from the service offered by
other banks, which is based on the banks marketing events organized
by brands to their clients.
Unlike concierge services, the spokesman continued, the service
does not make bookings on the client’s behalf, but presents clients
with ideas.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe portal also contains editorial content from a team of
experienced lifestyle writers.
