Indian private sector lender Axis Bank has launched a premium personal banking service named Burgundy.

Burgundy by Axis Bank will offer personalized services and wealth management solutions to high-net-worth (HNW) individuals via its branches in India.

Through the new service, the bank will provide customers with a certified and dedicated Burgundy Relationship Manager supported by a team of domain experts and will offer integrated wealth management solutions across all major asset classes.

The service will include a Burgundy World Debit Card offering higher limits, insurance protection and lifestyle benefits and a personalized Multi-Currency Forex card with an option to load up to 12 currencies with preferential exchange rates besides providing preferential lending and finance solutions and customized business solutions.

Axis Bank head of retail banking Rajiv Anand said: "We are delighted to launch our premium banking service, Burgundy, that provides end to end personalized banking and wealth management solutions, along with business solutions."