Hong Kong-based asset management company Value Partners Group has set up a new office in Kuala Lumpur, Malaysia, to boost its global presence.

The group’s Malaysian subsidiary Value Partners Asset Management Malaysia has already received in principle approval from Securities Commission Malaysia for a Capital Market Services License for fund management.

After the company receives full licence, the new office will offer Southeast Asia-focused Quantitative Investment Solutions (QIS) initiatives including ETFs as well as Shariah-compliant funds.

Value Partners chairman and co-CIO Dato’ Seri Cheah Cheng Hye said: “It will be an honour to launch a significant, all-new fund management operation in Malaysia for Value Partners Group, at a time when the country is searching for new directions to promote growth.

“Over the past two-and-a-half decades, we have emerged as the biggest success story in Hong Kong’s asset management industry, and the knowledge we’ve accumulated and lessons learnt will be very useful in Malaysia.”

Michael William Greenall will head the company’s Malaysia office as well as support the company’s business expansion efforts in the Southeast Asian region.

Value Partners CEO Au King Lun said: “The Malaysia office will serve as a major platform for us to further strengthen the Value Partners brand and distribution network in Southeast Asia.”

Established in 1993, Value Partners had around $16.6bn in assets under management as of 31 August 2018.

Apart from Hong Kong and Kuala Lumpur, the company also has offices in Shanghai, Shenzhen, Singapore and London.