Credit: Christian Wiediger on Unsplash.

Global e-commerce giant Amazon has entered into a partnership to offer wealth management services in India.

Amazon Pay India, a wholly-owned subsidiary of the company, has tied up with local investment platform Kuvera.in to offer the services to its customers in the country.

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Initially, the collaboration will enable investments into mutual funds and fixed deposits with more to follow.

Notably, this is the first wealth management tie-up for Amazon.

Amazon Pay India director Vikas Bansal said: “At Amazon Pay, our vision is to simplify lives and fulfil aspirations by solving payment and financial needs of every Indian.

“For our most engaged customers, growing their wealth and investments is a large need, here is where, we think Kuvera can help our customers with their unique offering.”

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Kuvera is owned by Arevuk Advisory Services and it started operations in 2017. Currently it is said to have more than one million customers and around INR280 ($3.81bn) in assets under advice.

Kuvera.in founder and CEO Gaurav Rastogi said: “We have built the most feature rich and transformative investing platform with a history of firsts for investors.

“Through this arrangement with Amazon Pay India, we seek to add value to the investors journey. Our goal is to accelerate the democratisation of investing and wealth management in India.”

The move by Amazon Pay comes days after a similar move by its rival Google Pay.

Google Pay partnered with Equitas Small Finance Bank (SFB) in India to launch digital fixed deposits (FDs) on the wallet platform.

The new service will enable Google Pay users to book FDs on the app without opening a bank account.