British investment manager Abrdn, formerly Standard Life Aberdeen, is reportedly in talks to buy subscription-based investment platform Finimize.
The move is said to be part of the firm’s shift towards digitalisation under chief executive, Stephen Bird.
The deal, which is in the final stage of discussion, is expected to be announced this week, Sky News reported citing people privy to the development.
Goldman is advising Abrdn on the deal, according to the sources. It is not known how much the firm would pay for the purchase.
London-headquartered Finmize provides investment tips to more than one million people on its platform for an annual subscription fee of £60.
The addition of the platform would help Abrdn extend more digital capabilities of personal and institutional clients.
In August this year, Abrdn finalised a deal to buy AI-driven wealth management platform Exo Investing from Nucoro.
The acquisition followed the firm’s plans to offer 24/7 digital wealth management via an app.
At the time, Abrdn had said that it plans to develop a technology solution for investors, leveraging the Nucoro Platform.
Commenting on the Exo purchase, Bird said: “This is an exciting and significant step forward in building out our Personal vector capabilities. Exo was the first of its kind to offer a fully automated wealth management platform, leveraging machine learning to feed into portfolio decision-making.
“There is a downward pressure on fees, changing customer expectations, and increasing regulatory requirements. It’s important to address these issues by providing a highly-scalable, next-generation service to investors.”
In September this year, Abrdn sold a 5% stake in India-based HDFC Asset Management Company.