ABN AMRO Private Banking has selected language and technology solutions provider TransPerfect to launch three websites.

In an attempt to refresh its brand continuity across regions, ABN AMRO Private Banking has revamped its websites with the goal of providing relevant financial content in Dutch, English, French, and German.

In addition, brand guidelines specific to each market that detail corporate requirements for tone and terminology were developed. This was achieved with close collaboration between TransPerfect and ABN AMRO.

Linde van Loenen, digital marketing strategist from ABN AMRO Private Banking, said: “The assignment was a real challenge with a big deadline. We needed a lot of new content for different countries, provided by local experts with their own style and vision. Every piece of content was related to our complex financial services, in a high demanding niche market. TransPerfect did a great job and delivered everything on time, with high quality—a powerful start for a new long-term partnership.”

TransPerfect President and CEO Phil Shawe stated, “As ABN AMRO Private Banking continues to operate in various markets across Europe, we are proud to stand alongside them and help create meaningful customer interactions through localised websites.”

The private banking arm of Dutch lender ABN Amro had a lacklustre performance in Q4 2020, with outflows in its home market as a result of lowering the threshold for negative interest rates.

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By GlobalData

The group too suffered with an annual loss of €45m and scrapped its dividend distribution for 2020.

Private banking highlights

The division’s profit for the three-month-period ended December 2020 was €31m, down 34% from €46m in the same quarter last year.

Operating income at the unit fell 7% to €280m from €302m. Net interest income of €154m was 3% lower than the previous year, weighed down by ongoing pressure on deposit margins.

Net fee and commission income of €130m dropped slightly from the prior year but improved from the previous quarter, driven by higher asset management fees owing to positive stock market developments.

Operating expenses dipped 1% to €234m from €236m.

Client assets increased since Q3 2020. The bank attributed this growth to the increased value of securities as a result of positive stock market developments.