US-based ETF giant WisdomTree is set to launch its first ETFs in the UK by the end of the year, according to Investment Week.

WisdomTree established WisdomTree Europe by acquiring majority of stakes in UK-based ETF provider Boost ETP earlier in 2014.

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Boost, launched in 2012, has expertise in inverse and leveraged exchange-traded products, though its market share is relatively limited.

WisdomTree is making plans to invest $20m for business expansion, but to foray into the UK market under its own brand it will launch more conventional funds.

At present, WisdomTree has 69 ETFs in the US and manages assets worth nearly $36bn.

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