BNY Mellon has appointed Alex Buerge as head of investments and managing director for the company’s new separately managed accounts (SMA) business in Asia-Pacific, which is expected to launch by the end of the year.
The platform, which received license approval from the Securities and Futures Commission (SFC) in June 2013, will be the first of its kind in Asia and is being specifically designed with Asian investors in mind. It will be offered to a select group of private banks and other leading wealth management providers to enable them to better serve their high-net-worth individual clients.
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Buerge will report to AJ Harper, president and CEO of BNY Mellon’s Asia-Pacific managed accounts business and will be based in Hong Kong. In this new role, Buerge will be responsible for the continued design and development of the new SMA platform and its investment offerings as well as setting product strategy as the company expands over the next few years.
Buerge joins BNY Mellon from Credit Suisse where he most recently was global head of international locations for the company’s Multi-Asset Class Solutions business in Switzerland. During his 23-year tenure at Credit Suisse, Buerge has worked in a number of locations including Singapore (2006-10) where he was Head of Asia-Pacific/Middle East, for discretionary mandates and portfolio management.
Harper said: "Our platform will be the first open architecture offering in Asia-Pacific that provides multi-currency options for separately managed accounts at an entry level of less than US$1 million per portfolio. By participating, wealth managers will be able to offer customized investment solutions to their clients.
"To identify and manage the partnerships, we are building a team of sales, investment and product professionals who share our culture of innovative thinking and focus on the bespoke needs of Asian investors. We are thrilled to welcome Buerge to our team and to be part of our exciting journey as we gear up for the launch," Harper added.
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