Charles Stanley Direct is to scarp fees for customers who transfer more than £500,000 to the platform before 1 April, for six months.
In an effort to entice investors, the company will waive both its own platform charge and any custody fee.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The customers can transfer £500,000 into an ISA, self-invested personal pension or non-tax wrapped investment.
The company estimates that the platform fee waiver alone could save an investor up to £625.
Rob Hudson, head of Charles Stanley Direct, said: "Many clients have expressed an interest in using our service, but some have been put off by high transfer fees from competitors. Our six month fee free offer helps offset the cost of moving.
"In addition, we will guarantee that if any client isn’t satisfied with our service and wishes to transfer to another provider in the first year, we will waive any exit charges," Hudson added.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCharles Stanley’s move follows a spate of platform pricing announcements, including from Hargreaves Lansdown.
