Sanlam Private Wealth, a UK-based advisory firm, is planning to launch a new direct-to-consumer (D2C) investment platform in a bid to serve its wealth management clients.
The firm’s chief executive Alex Morley said that the launch of D2C proposition comes in the wake of its expansion plans for financial planning business beyond Welsh, according to FT adviser.
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Morley said: "We are looking at a low-cost proposition, offering a light-touch service. It would need investment, but for an organisation like ours which is backed by Sanlam."
Additionally, the firm which currently employs 100 advisors is planning to recruit 25 more this year.
Morley was appointed to the board of Sanlam Private Wealth after the firm acquired English Mutual in 2012.
As part of the acquisition, Sanlam Private Wealth has relocated its headquarters from Denbighshire to the South West of England.
"We are no longer a North Wales-based firm. We are a national firm with a strong regional presence, which includes a North Wales branch office," Morley added.
