French bank BNP Paribas has launched a free pedagogical application and website called Structured Products Selector for clients in the structured products market.
Designed for tablets (iPad and Android) users, the new application will improve awareness on structured products for private investors using existing product brochures and materials.
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The Structured Products Selector will include a list of structured product categories, details on each product type, educational information on structured products and a multi-criteria search.
Available at Apple and Google Play app stores, the new app will offer structured products in a new channel and is in line with the mobile and digital revolution.
The bank said the new app is one-of-a-kind solution that has no equivalent on the market.
BNP Paribas Wealth Management has 288 billion worth of assets under management as of December 2013.
