Julia Phillips, a seasoned professional in the field, has joined Bluerock as managing director and chief marketing officer and will be headquartered at the firm’s New York headquarters.

Phillips will be in charge of spearheading the company’s marketing and communications strategy in this newly created role, as well as strengthening Bluerock’s reputation as a visionary in the private wealth alternatives industry.

Bluerock, an alternative asset manager that has experienced rapid expansion and has purchased and managed assets worth over $18bn across a range of credit and real estate investment products.

In order to expand its intellectual capital base and enable Bluerock to create new investment solutions for retail investors, the company revealed that it has concluded an agreement to invest in and form a joint venture with The Townsend Group, an institutional real estate and real asset adviser.

Phillips joined Bluerock with more than 19 years of marketing and product planning expertise. She oversaw product marketing for the company’s real estate strategy while working as a principal in Blackstone’s Private Wealth Solutions Group before joining the company.

Moreover, she was previously the head of product and marketing at Ranger Global Real Estate Advisors, a boutique asset management that concentrated in the markets for alternative real estate.

She has also worked for Principal Global Investors and Cohen & Steers in a variety of marketing capacities earlier in her career.

Ramin Kamfar, Bluerock’s CEO and founder stated: “Julia’s expertise in developing impactful communication strategies to illustrate the benefits of alternatives allocations will play a key role in Bluerock’s growth as we build an industry-leading thought leadership platform to help financial advisers effectively utilise alternative investments to achieve better results for their clients.”

“Bluerock has a rich history of developing institutional-quality alternative investment products for private wealth investors ahead of the curve,” added Phillips.

“As retail investors increasingly recognise the value of alternative investments in their portfolios, Bluerock is well-positioned to continue to lead the market in delivering innovative, next-generation alternative investment solutions to the private wealth channel.”