The Wealth Management Association (WMA) has introduced a new initiative focused on encouraging personal share ownership and investing for all.

Dubbed as Wider Share Ownership Council (WSOC), the new initiative will increase awareness of the alternative investment market and encourage investing in shares more generally amongst retail investors.

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Additionally, WSOC will also increase the profile of widespread investment in shares and address economic, regulatory and fiscal issues.

The council will enable companies to provide a retail element when they go to market, particularly those that depend on public custom. It will also boost the opportunities in investing and encourage greater financial education across the UK.

Tim May CEO WMA said: "We believe the launch of the Wider Share Ownership Council is an important initiative and will help build a stronger shareholder democracy. Owning shares is a big undertaking for anyone, but it should not be limited solely to institutions."

avin Oldham, chairman of the Wider Share Ownership Council and The Share Centre, said: "The Wider Share Ownership Council is here not only to champion the needs of the ordinary retail investor, but also to promote wider and better financial education. We want to ensure that younger generations understand the value of long-term savings and managing their finances."

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