Technology and e-commerce company, Wine Owners, has launched The Wine Management Platform (WMP), a new product that can be used for collection auditing, price discovery, and secure trading from online wine portfolios.

The new platform is aimed at wealth managers for use as a client retention tool. It gives them the ability to offer wine portfolio tracking and trading, and can be used as an online self-service platform for clients. The platform features a configurable interface, and can be used under the wealth manager’s own brand.

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Fine wine has outperformed both the S&P 500 and gold in the past 7 years, making it an attractive asset in which to store wealth. While many HNWI choose to do so, as Wine Owners Board Director Robbie Vann-Adibé said, "No other solution addresses all aspects of fine wine management, inventory tracking and the transactional side of self-directing a wine portfolio. Wine Owners is the first platform to cover all these areas in an integrated, comprehensive manner".

Wine Owners’ clients collectively manage over £300m of fine wine via its core platform and white label derivatives.

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