"We’re trying to optimize more for Wells advisers," said Nadreau, who manages strategic solutions for the company’s brokerage business."We really have to separate into client versus adviser oriented – those two worlds are very different."
Wells Fargo already has a general corporate application for mobile devices.
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The symposium about the growing importance of using mobile applications to conduct business in real time had panelists of wealth management professionals from firms including Charles Schwab, Bank of America and Wells Fargo.
In the symposium, the panelist had a consensus on the industry increasingly depending on mobile technology and questioned on the amount to be invested in developing the mobile platforms.
Kate O’Connor, media supervisor at Charles Schwab, said Schwab is consolidating its mobile and web teams because the company views digital mobility more as a platform than a separate channel.
The risk of going digital for financial advisors includes the danger of misplacing the device that can have details of the private data clients.
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By GlobalDataTo address such issues, Wells Fargo has come up with a remote-swiping capability that allows the company to clean a device remotely if an employee reports it stolen.
