Waukesha State Bank has re-branded its wealth management services division as Prairie Financial Group and named Kristin Reilly as president of the division.
Reilly will take up the new role replacing Bernard Fiedler, who has served as president of the division for the past 24 years.
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The name was changed because Prairie has expanded its presence outside Waukesha County and wanted its name to reflect that.
The new division serves clients throughout Wisconsin and in Illinois, Ohio, Missouri, Pennsylvania, New York, Florida, Massachusetts and Montana.
Prairie Financial Group has 20 employees, and is planning to hire two more this year and the division offers trust and trustee services, retirement services, investment management, estate services, financial planning, enhanced cast management and planned giving.
The wealth management group, with more than US$300 million in assets under management, has relationships with investment advisors, attorneys and accountants.
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By GlobalDataReilly said: "It’s really our goal to grow with the needs of our customers and we’ve got an expanded product and service offering.
"We’re very interested in continuing to grow the expertise of our team. There are a lot of financial opportunities in the marketplace and we really do believe it’s an underserved market at this time," Reilly added.
