UBS has launched its maiden Asia Pacific innovation centre in Singapore, christened EVOLVE – UBS Centre for Design Thinking and Innovation.
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Evolve will be located at the UBS Business University Asia Pacific and will emphasise on creating digital and user-centric products to address the needs of wealth management clients.
The innovation centre will support billionaire growth in Asia by creating digital skill competencies, innovating and developing future business capabilities for the wealth management industry besides sharing best practices and ideas among academia, innovation partners, industry experts and clients.
UBS Wealth Management president Juerg Zeltner said: "Digitalization and innovation are strategic priorities for UBS and we intend to meet and exceed client expectations by offering a seamless blend of both digital and personal channels to access our advice and capabilities.
"Banks that master digitalization from front to back will be at the forefront – we have invested in a digital platform that allows us to offer the most advanced functionality and efficiently integrate new technologies, enabling us to offer our clients a truly personalized digital experience."
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