Threadneedle Investments is planning to rename its business as Columbia Threadneedle Investments in the first half of this year following its merger with US-based affiliate Columbia Management.
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The name change will boost both the firms’ presence in established markets of the UK, Europe and the US in addition to expanding presence in key markets including Asia Pacific, Latin America and the Middle East.
However, the rebranding will not impact the investment strategies, philosophies and processes of both firms.
Both the firms, which are owned by Ameriprise Financial, have combined assets worth £316bn (US$505bn) across developed and emerging market equities, fixed income, multi-asset solutions and alternatives.
Additionally, Threadneedle is planning to relocate to a new London headquarters at Cannon Place.
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By GlobalDataThreadneedle CEO Campbell Fleming said: "Under the new brand we become a global group, presenting our combined resources, investment perspectives and expertise to better serve our clients, both individuals and institutions, around the world.
"Working together under the banner of Columbia Threadneedle Investments, we bring the scale, breadth and depth to compete globally while maintaining a consistent, strong local focus in our home markets."
Ameriprise Financial CEO for global asset management Ted Truscott said: "By working together we add depth to our offerings, enabling us to make better investment decisions and ultimately generate better performance for our clients, and the new global brand reflects this."
