Tenet has launched a new compliance-approved social media framework for its advisers.
Tenet’s new social media framework has been launched following the group’s own corporate entry into the arena earlier this year on Facebook, Linked-In, Twitter, Vimeo and Youtube.
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The company has launched a cross-platform policy, with clear and concise guidelines for advisers to obviate the need for approval on non-promotional content.
The scheme is set to be rolled-out to all Tenet advisers (both AR and DA), in June 2013.
Tenet asserted distribution and development director, Helen Turner, said: "We are committed to supporting firms who want to use social media to promote their business.
"There is significant adviser demand for such a facility and we are delighted to be able to provide one they can use with complete peace-of-mind."
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By GlobalDataLisa Williams, from Coventry-based TenetLime mortgage brokerage Keys UK Limited, who played a key role in the pilot programme, said: "It is a vital tool to educate and inform, not to advertise and promote. Tenet appreciates this distinction and have created a system that allows advisers to use it to their advantage, safe in the knowledge that there is no threat of compliance or regulatory compromise."
