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January 10, 2020

Sterling Mutuals partners with Pascal Financial for digital wealth platform

By Asena Degirmenci

AI-powered digital wealth management platform Pascal Financial has integrated its digital wealth platform with Canadian independent mutual fund dealers, Sterling Mutuals.

Sterling has over $4bn in assets under administration (AUA) and more than 300 advisors and support staff.

Pascal president, Fotios Saratsiotis, said: “We’re proud to welcome Sterling Mutuals to our digital wealth platform. As one of Canada’s leading independent mutual fund dealers, Sterling has distinguished itself through the use of innovative technologies. Their choice of Pascal for their expansive network of independent financial advisers speaks to how we’re changing the game in supporting visionary dealers who will leverage our platform to drive their growth in the 2020 decade.”

Pascal CEO, Frances Zomer, said: “Sterling has been a leader in the mutual fund industry for decades. We’re excited to be working with their advisers to promote the digital tools they need to thrive in a time of disruption. Advisers who leverage technology will lead the way for our industry.”

Sterling CEO, Nelson Cheng, said: “Our focus since 1996 has been on developing best-in-class experiences and products for our clients and our advisers. We have great proprietary technology, but we’re always open to adding third-party technologies when it can benefit our advisers. After researching all the digital platforms in Canada, we are pleased to announce the selection of Pascal as our preferred third-party digital wealth platform.

“Pascal’s advanced user design and functionality, client and adviser advanced alerts engine, behavioural finance and client engagement tools, investment portfolio tools and bulletproof compliance will keep Sterling at the leading edge of our industry.”

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