Standard Life has launched a new financial planning business in the UK, called 1825. It will provide advice on protection, trusts, tax, wealth management and retirement planning as well as day-to-day cash and borrowing.
Standard Life said that the launch of 1825 represents an exciting new chapter, combining the strength of the UK’s oldest financial services brands with a modern approach to financial advice.
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The business will include a wide range of investment portfolios across different risk profiles, while asset allocation and fund selection will be provided by Standard Life Wealth and supported by Standard Life Investments respectively.
The unit will also invest in funds from asset managers from across the market.
1825 CEO Steve Murray said: "Building on our 190 year heritage while signposting our new advice services, we’re introducing 1825 as the brand name of our financial advice business.
"By cutting through the complexity, we’re aiming to help our clients better understand their financial situation to achieve their aspirations and goals."
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