Standard Chartered has appointed Sanjeeb Chaudhuri to the newly created role of its brand head and chief marketing officer.
This appointment will be effective from April 1 this year.
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In his new role, Chaudhuri will be responsible for all brand and marketing teams across the group, and for developing a singular, cohesive brand strategy.
He will also spearhead the recently announced integration of its wholesale and consumer banking businesses.
Chaudhuri will be report to Tracy Clarke, director of compliance, people and communications at Standard Chartered.
Currently, Chaudhuri serves as Standard Chartered Bank’s regional head for South Asia and chief marketing officer for the consumer banking division.
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By GlobalDataCommenting on the appointment, Clarke said, "Chaudhuri has been instrumental in growing our marketing initiatives across digital and mobile, allowing us to better reach and communicate with our customers.
"Building upon this strong foundation, Chaudhuri will play an essential part in integrating the brand and marketing teams from across our businesses, leading them to realize a more cohesive brand across all our channels."
