Snowden Capital Advisors, a US-based wealth advisory firm, has renamed itself as Snowden Lane Partners.
Additionally, the firm has also relocated its Pasadena office to new location to accommodate the current and expected growth of its advisor teams.
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Recently, Snowden Capital has poached two financial advisors Loretta and Bob Hoffman from Merrill Lynch, bringing to the total number of advisory teams in the Pasadena office to three.
The rebranding represents the firm’s values-driven partnership culture and a focus towards clients’ interests.
Rob Mooney, managing partner and CEO of Snowden Lane Partners, said: "We believe our modified name communicates our desire to be a path to independent advice leading to the achievement of our clients’ financial objectives.
Greg Franks managing partner and president of Snowden Lane said: "We also feel strongly that we’ve developed a partnership culture where client relationships are not transactional, they’re long-term partnerships."
Snowden, which is headed by a team of executives, including Lyle LaMothe, chairman of the board of directors, Rob Mooney and Greg Franks, offers wealth advisory services to high net worth individuals, families and foundations.
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