Skandia has appointed Standard Life Investments (SLI’s) head of regional client marketing Alistair Campbell as head of investment marketing.
In his new role, Campbell will focus on marketing the Skandia investment proposition both in the UK and internationally, with an emphasis on working with Old Mutual Global Investors and Skandia’s Select partners.
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Campbell will report to Skandia’s marketing director Michelle Andrews. He takes over the role from Graham Bentley who quit Skandia in March 2013.
Campbell has over 20 years of experience in the asset management, life and pensions industry.
Campbell had been with SLI since July 2012 and was previously Friends Life head of marketing for retirement income. Earlier to this, he has also held senior roles at BlackRock, Fidelity International and Invesco.
Michelle Andrews, marketing director, Skandia, said: "I am delighted to be welcoming Alistair to the team, and have no doubt his exceptional experience will help drive our proposition forward. Alistair has spent the majority of his career in marketing and product management roles for both fund groups and life and platform companies. This experience will prove valuable as we look to combine our platform capabilities with our fund group expertise."
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