SEI has bolstered its private banking executive management team in UK by appointing Kevin Russell to the newly created role of proposition director.

Russell, who has more than 30 years of experience in wealth management industry, will be responsible for driving forward the SEI Wealth Platform (the Platform) proposition in the UK.

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He will report to Brett Williams, managing director, SEI Wealth Platform, UK Private Banking.

Russell has spent the last five years working in a number of consultancy and advisory roles – including time at SEI. Prior to that he was associated with Standard Life, where his last role was head of platform and E-business development.

His appointment follows the recent news that WHIreland has agreed to a long-term contract with the company to utilize the Platform.

The UK Private Banking executive management team now comprises of Brett Williams, managing director; Jim London, COO; Martin Steer, commercial director; Andrew Booker, head of sales; Kevin Russell, proposition director; and Steve Waldron, head of operations.

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In addition to Russell’s appointment, the company also confirmed that John Higgins and Paul Bayliss have joined the private banking business and will take up the respective roles of head of change and sales director.