The guidelines would be effective from July 1, 2013, for all existing and forthcoming schemes.
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According to the circular, the labeling is supposed to be printed on the front page of initial offering application forms and advertisements.
The regulator has also decided up on color codes to indicate the level of risk associated with the product. A blue color coded box would indicate low risk, yellow would signify a medium risk, while brown would be represent schemes with high risk, Sebi said in its circular.
The regulator feels that it would provide investors an easy understanding of the kind of product/scheme they are investing in and its suitability to them. SEBI has taken this move to curb mis-selling.
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By GlobalData
