Scotiabank has renamed Toronto based DundeeWealth to HollisWealth (TM) effective 1 November, 2013.
The name HollisWealth is derived from the bank’s head office on Hollis Street in Halifax. HollisWealth will employ over 900 independent financial advisors.
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Managing director & head of the DundeeWealth retail advisor network, Tuula Jalasjaa, said: "As a brand, HollisWealth embraces the existing independent and entrepreneurial spirit of our DundeeWealth advisors, while acknowledging the stability that comes from being associated with one of Canada’s top banks."
Scotiabank completed its acquisition of DundeeWealth on 1 February 2011 by spending US$ 2.3 billion. During this time the bank and Dundee Corporation entered into several agreements regarding the trademarks used by the businesses.
One among them is use of the DundeeWealth trademark to Scotiabank for three years and this license expires on 1 February 2014.
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