Sanlam Private Investment, part of South Africa-based Salam Group, has been rebranded Sanlam Private Wealth to incorporate the parent company’s wealth ambitions.

Sanlam Private Wealth chief executive Craig Massey said that the rebranding signifies the company’s transition from a UK-centric business to a global group.

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"Our new name symbolises the final ‘hurdle’ in our evolution and we are looking forward to a successful future as Sanlam Private Wealth.

"The group has carried out a brand rejuvenation, bringing our logo and brand positioning up to date to emphasise the fact that the Sanlam of today serves people from all walks of life and across a broad range of geographical locations," said Massey.

Sanlam also comprises private wealth units in Australia as well as Switzerland.

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