Singaporean robo-adviser StashAway, which offers intelligent asset allocation with global ETFs for both retail and professional investors, has expanded its presence to Hong Kong.

StashAway’s digital wealth advisory platform, licensed by Securities and Futures Commission (SFC), is now available to Hong Kong residents.

The company has appointed Stephanie Leung, who has over 17 years of experience in managing multi-asset portfolios globally, to lead its Hong Kong business.

Leung said: “You’d be surprised to hear that wealth management in Hong Kong has largely been limited to traditional providers, who often operate on, and are incentivised by high commission-based fees and high minimum investment amounts.

“StashAway breaks those barriers and makes investing accessible to all, with client support available through our mobile and web app, 7 days a week.”

Founded in 2016, StashAway oversees more than $1bn in assets. It currently operates in Malaysia and the MENA region.

Last November, the firm entered in UAE market by launching services in the Dubai International Financial Centre (DIFC).

The company attributes its rapid growth to its user-centric design, free education resources, and investment framework.

StashAway co-founder and CIO Freddy Lim added: “We manage risk and returns by investing into large, liquid, and globally-diversified ETFs, and by continually optimising our portfolios to ensure that they remain resilient in any economic environment.”

“This approach means anyone can invest safely over the long term, withdraw any time, and effectively plan for their future,” he added.

Last July, StashAway raised $16m in its Series C funding round to support its international expansion as well as accelerate product development.

It followed the company’s $12m Series B round in the previous year led by Eight Roads Ventures.