US-based Robeco Boston Partners is reportedly planning to boost its assets under management (AuM) in Asia following growing demand from Asian investors for global asset allocations.

Harry Rosenbluth, senior adviser at Robeco Boston Partners, said that Japan is considered to be the key target markets in the region for the firm, reported Asia Asset Management.

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Rosenbluth added that the firm aims to expand its business in Asia in terms of AuM.

"If investors just invest in Japan, they are hurting themselves because they are ignoring the rest of the world with a bigger opportunity set, and the correlation between markets is less than one. If you can’t invest globally, you cannot sell your Japanese stocks and buy other stocks," Rosenbluth was quoted as saying by the publication.

The company’s Asian business includes assets coming from both retail and institutional investors including pension funds, government agencies, insurance companies and private banks.

Rosenbluth said: "People are discounting the fact that the interest rate will go up. It is well known the interest rate really cannot go down anymore. It has to go back up, and this is priced in the market in a large way."

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He believes that the US market is a clear winner among developed markets.