US-based Red Rock Strategic Partners has launched a new business unit named as Red Rock Advisory Group.

Red Rock Strategic Partners said that the new business unit will be a business devoted to strategically advising private businesses and their owners on a host of key issues and strategies. The company has named John Rhett as new chairman and senior managing director of Red Rock Advisory Group.

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The new company, Red Rock Advisory Group, will leverage the experience of a newly formed team as well as key business alliances.

Red Rock Strategic Partners will continue working with its existing client base of Financial Institutions, RIA firms and banks helping them accelerate profitable growth through customized business strategies and initiatives while focusing on the most critical element of growth, which is execution.

Red Rock Strategic Partners, founder and CEO, Matt Johnston, said: "Red Rock Advisory Group will work with businesses and their owners on growth issues, risk strategies, and business transition and succession issues.

"I couldn’t be more excited to be in business with Rhett. We have known each other for many years and I have always admired him as a leader and strategic thinker. His experience and wisdom will be invaluable. Rhett has a passion for the advisory business, a big-picture view of the market, and a drive to grow the business and serve clients," Johnston added.

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