Raymond James Financial has partnered with Hearsay Social, a provider of social sales platforms, to support its advisors grow their businesses through the use of social media.
As per the agreement, Hearsay Social will provide Raymond James’ advisors with the enhanced tools they need to better leverage social media to increase productivity.
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The social media sites used by Raymond James advisors and currently supported through Hearsay Social are LinkedIn, Facebook and Twitter, with Google+ being evaluated for inclusion in the near future.
Additionally, Raymond James advisors will also have access to a library of pre-approved content as well as the flexibility to post original content using a seamless process of compliance review and posting.
Mike White, chief marketing officer at Raymond James, said: "Hearsay Social’s platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms.
"The ability to utilize this platform on mobile devices and non-work computers is an additional benefit," White added.
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